Client Goal: Target UK fans with meaningful fan engagement ahead of home opener.

Description: NFL team, Jacksonville Jaguars, were able to meaningfully reach fans in the UK (a designated market for NFL global growth) during the team's home opening week of activations ("904 week"), and ahead of the two London games to be played in Wembley and Tottenham Stadiums this October. Fans were invited to sign up to win a 1:1 autograph meet and greet event that featured two star offensive players, Travis Etienne and Tank Bigsby. Travis and Tank were home at TIAA Bank Field as they engaged with European-based fans located 4,200+ miles away.

Each fan could select from four action shots of the athletes, ask a question, and watch in real-time as they received a personalized autograph.