Client Goal: Retain strong relationships with season ticket holders, incentivizing them with new perks.

Description: WNBA Team, Connecticut Sun, hosted 5 virtual autograph sessions during the 2022 season to provide fans with direct access to athletes. Each event featured 2 new athletes. With new athletes at each event, each talent training averaged under 5 minutes, keeping adoption simple. 80% of season ticket holders chose to engage with both talent at each event.